2016 Scion iA: The Late To the Party
Have you ever attended a party where the person who made it worth going to arrived late and just before the lights went out and doors closed? That’s the curious … Continue reading
June 3, 2016 · 2 Comments
2008-2014 Scion tC: Toyota’s Hidden Treasure?
Product planners sometimes go out of their way to try to create specific images or personas for new cars. A great example of careful image planning was with Scion, the … Continue reading
November 10, 2013 · Leave a comment
2013 Scion FRS/Subaru BRZ: Keeping the Sprit of 86 Alive and Well
Nostalgia can be a strong emotional force. In the car world, it’s been used to strike a chord with older buyers for the last decade or so. The PT Cruiser, … Continue reading
July 11, 2012 · Leave a comment
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