When you’re out front everybody’s trying to get a piece of you. That’s been the case in the highly competitive lower end of the premium sport compact market. The dominant … Continue reading
Most dictionaries would define the term luxury car as a “marketing term for a vehicle that provides luxury — pleasant or desirable features beyond strict necessity — at increased expense”. … Continue reading
The early O’s was an exciting time for fans of Japanese luxury and near-luxury cars. Lexus had established itself as an early standards bearer, leaving Acura and Infiniti behind. Acura … Continue reading
The ad campaign, although innovative, was a flop. Hiding the new Infiniti brand’s flagship product would turn out to be a bad idea, as the final car was woefully under exposed compared to its rivals.